Search Engine Optimization – is widely known by acronym SEO – has become something very important for many people with various backgrounds. Narrowly SEO is all the effort we can do to improve our website ranking on search engines with search engine optimisation, well we do live on our own website on-page or external factors outside of our website off-page.

Usually it involves engineering activities against the elements and content of our website, and most do not require fees. Search Engine Marketing has a broader scope of the SEO. In particular, search engine machine is also included pay per click advertising. We pay a search engine for each visitor who comes to our website through search engines they will be. Search engine machine concerning anything we do to get as many visitors to our website through search engines.

Generally we do not separate them. Search engine machine aims to bring as many visitors to our website through search engine optimisation, which one way is to have a high ranking search engine. We can also make a new phenomenon in the virtual world community, such as social media. Social media is a form of network to share information on the Internet. You can see it as a sophisticated form of human ways to share information it deems important or interesting with acquaintances. The use of social media to increase traffic to our website called Social Media Marketing.